Tuesday, January 27, 2009

Time for a makeover!

When you look at your marketing materials for your business, how do you feel about them? Are they tired and worn out? Do they represent who you are the best way they possibly could? Are you in need of an update – a fresh look?

Take a good hard look at what you are using to promote your business. Look at everything from your logo to your business cards to your ads and your website. Make sure they are the best representation of your brand and your business.

If they aren't then maybe it is time for a makeover – or even a full, face lift. What worked 10 years ago, might not work anymore. Don’t let your potential customers get the wrong impression of who you are, just because you haven’t kept your “looks” up-to-date.

Not sure if your materials are out of date? Take a look at your competition and see what they are doing. Ask people around you that you trust to give you honest opinions. Find a great agency (like Tarte Advertising, Inc) that will help you assess the situation and offer you suggestions of what direction to move in.

If you were looking tired and worn, wouldn't you want a makeover too?

No comments: