A Well-designed logo should...

- Promote brand recognition and awareness

- Set the tone for your business (and its products)

- Look professional

- Last a lifetime to solidify your brand in the long-run

- Aimed at target consumers

- Reduce well -- a logo should hold its integrity, even when reduced to an inch

- Work well in black and white, as well as grayscale -- not just in color

- Establish an impact and the perception of a higher level of credibility


Need a logo for a new business venture? Do you want to update your current logo to make a lasting impression on customers? Browse the Tarte Advertising portfolio to see samples of our logo design.