Advertising is NOT going away - despite the economy

The past few weeks have brought about a fear to many Americans – many of whom are business owners. We are seeing businesses tightening their payrolls, if not closing their doors for good. Am I concerned – yes. But do I think we (Tarte) are going anywhere – no. And neither is advertising as a whole industry. Will some of our tried and true advertising methods be more difficult to utilize – absolutely, but we are creative people, a creative agency, and we will find creative (and effective) methods to help our clients through this unstable time in history. We are going to have to think outside the box a bit more and I believe that viral marketing, guerrilla marketing and WOM is going to become even more important than it has already become in the past decade. There will be some, if not many, who will not be able to ride it out, but Tarte believes that “prior planning prevents poor performance” and we are planning now with our clients. 2009 is right around the corner and we know things will be different for us and our clients than what we have seen and experienced in 2008. However, we are thinking and acting positively about these changes. We are excited about brainstorming new campaigns and digging down deep for new answers and methods. We love being creative and this is just another extension of it for Tarte. Other businesses may be leaving the market, but Tarte is here to stay and we believe, so is advertising.