Sunday, March 8, 2009

25 Things You MIght Not Know About Tarte Advertising, Inc. (and its owners)


1. It was started in 2006 by two best friends, Audrey Keyes & Jen Casperson.

2. When Tarte opened their doors, they only had one client, Marvin's Organic Gardens.

3. Tarte's first promotion involved baking lemon tart's and hand delivering them to potential clients. People thought they were so good that a few even asked Tarte to quote out making more for them.

4. When Audrey & Jen moved into their first office, before even unpacking everything, they realized that there wasn't going to be enough room and they had to move into a new space that same day.

5. Audrey & Jen both have degrees in Graphic Design. Jen from Bowling Green State University in Ohio and Audrey from Savannah College of Art & Design in Georgia.

6. Neither Audrey nor Jen had ever truly designed a website before opening Tarte Advertising.

7. The most popular service at Tarte Advertising is website design.

8. Tarte Advertising helped two of their small business clients hit the $1 MIllion in sales in 2008.

9. Tarte Advertising is an all Mac-based office. Every computer in their offices are Macs.

10. On "Bring Your Dog To Work Day" in 2008, there were 2 pugs and 1 mini dauchston in the office having a blast!

11. The name "Tarte" was a name that Jen dreamed one night. It doesn't have any "real" meaning to the word.

12. Audrey has a 4 year old daughter, Ainsley, a husband, Rick, and a 6 year old pug, Sophie. Jen has a boyfriend, Phil, and a 14 year old shitzu, Sophie. They both had their Sophie-dogs before they even knew each other.

13. Audrey always knew she wanted to have her own business. Jen never thought about it before she met Audrey.

14. Tarte Advertising's two favorite statements are "do the right thing" and "be proactive".

15. There is almost always music playing in the offices at Tarte. Sometimes it is Kanye, or Asia, or Britney. Sometimes it might be A Flock of Seagulls. Always a great variety.

16. Jen's favorite part of her job is designing for a client that has given Tarte a blank slate to design with.

17. Audrey's favorite part of her job is brainstorming creative ways to market the client's products/services.

18. You can almost always find Rice Crispy treats in the kitchen at Tarte Advertising.

19. One of the most interesting and unique client's that Tarte has ever worked with is Justin Poole Sculpture. JPS is a mannequin designer and was featured on Dirty Jobs while Tarte was working with them.

20. The newest service that Tarte Advertising is offering is Social Media Management and it is quickly becoming one of the most popular.

21. Tarte changed its branding completely after a year and half in business. It was well worth the time and energy.

22. Tarte offers an incredible internship for college students during the summer. It is a hands-on internship and even includes going on field trips to places like local printers and on photo-shoots.

23. Audrey's younger sister, Whitney, works for Tarte a few days a week.

24. Tarte Advertising has a pool of about 20 different freelance designers all over the country that they work with on various projects.

25. Jen and Audrey both agree that starting Tarte Advertising was one of the best things they have ever done in their life and are very excited for what the future holds for Tarte.

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